Marketing

Distinctive. Unique. Targeted.

We understand the unique value of your home. We will build therefore a customized marketing plan tailored to reach the most relevant and qualified local and global real estate buyers through online marketing, social media, mobile, print and traditional marketing. This integrated strategy will ensure the highest exposure for your property successfully turning listings into sales.

Online Marketing

Exceptional visibility. Unparalleled online experience.

With 90% of potential homebuyers beginning their home search online, it is imperative that your listings show up in search engine results and be presented in the most informative and compelling manner.

Our listing distribution initiative creates a multitude of opportunities for these online consumers to find the seller’s home. We partner with and distribute properties to the most significant media companies and real estate-focused websites in the world, resulting in 140 million property views annually.

As the leader in the luxury online space, sothebysrealty.ca and sothebysrealty.com were meticulously designed to provide an exceptional real estate website experience for your home that is unlike any other and to attract more consumers to search, view and inquire than any other luxury real estate website.

Your property listing will receive exceptional online exposure on numerous sites such as:

MEDIA PARTNERS

YouTube
Google
The New-York Times
International Herald Tribune
The Wall Street Journal
Financial Times
The Telegraph
Dwell
Architectural Digest
Hong Kong Tatler
South China Morning Post
FTchinese.com

EXCLUSIVE WEBSITES

dianeoliver.com
sothebysrealty.com
sothebysrealty.ca
sothebys.com
iadmagazine.com
residemagazine

NATIONAL & INTERNATIONAL WEBSITES

Facebook
The Globe and Mail
MLS.ca
Realtor.ca
Househunting.ca
Trulia.com
PropGoLuxury.com
Jameslist.com
Luxuryrealestate.com

MOBILE ACCESS

SIR Mobile is the only luxury real estate mobile app that works anywhere, searches globally and allows consumers to view properties on their smart phone or tablet based on GPS location, address, city or postal code. When a user is ready to see a property, the “call” feature connects them directly to a Sotheby’s International Realty sales associate. Currently more than 50% of all internet searches are conducted from a mobile device. With more and more internet searches being done from a mobile device, we are likely targeting a younger demographic. What this means to you is increased exposure for your sellers/vendors and the listings you represent.

Download on Apple Store
Download on Google Play

Social Media: Global reach. Real time interaction.

We use social media to connect your home to our vast community of real estate intenders and influencers from across the globe. Social media, like real estate, is about connecting people and cultivating relationships, which makes it the ideal tool for marketing your home. When used artfully, social media is not only a buzzword but a powerful marketing vehicle. It has massive global reach as well as the ability to engage and interact in real time and create lasting connections anywhere, anytime.

Print Marketing: Local. NationaL. International

NEWSPAPER

La Presse

The Gazette

Le journal de l’Île des Soeurs
Echos Vieux Montréal
Westmount Independent

L’Express de Ville Mont-Royal
L’Express d’Outremont

West Island Gazette

Globe & Mail

Magazines

Plaisir de vivre
International Architecture & Design
Magazine Reside
Magazine Sothebys at Auction
New York Times

BROCHURES

A customized property brochure will be distributed to potential buyers locally, regionally or globally to Sotheby’s International Realty offices worldwide. By combining professional photography and attention getting narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally.

POSTCARDS

At different moments, we send postcards to our potential buyers locally, regionally or globally worldwilde.